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Engaging riders to intuitively discover new travel destinations in a new city

When riders travel to a new city, they often crave authentic local experiences—but they lack personal connections. On the other hand, drivers know and love their city. They want to share their knowledge but don’t have a clear or comfortable way to do so. They are unsure if riders even want recommendations, and it's hard to explain details clearly while focusing on driving. Both sides want to connect but currently, there’s no smooth or reliable way to make that happen.

In this project, we conducted extensive research on riders to find engaging and fun ways for them to connect with Uber drivers to discover niche and authentic local recommendations in cities riders are visiting.

Mentored By:

Ning Ma
Michael Zibin Yuan

Problem

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Approach

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Background Research

01 Market Analysis 
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Research Methods

01 Preliminary User Interviews
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02 Survey
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03 Diary Study
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04 Task Observation
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05 Semi-Structured Stakeholder Interview
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Findings

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Design Requirements

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Design Ideation

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Based on our research, we created a venn diagram based on the three pillars our product should be based on

After brainstorming ideas on sticky notes, we placed each idea onto the venn diagram to see which of the pillars each idea fulfilled.

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We created over 60 sketches, each fulfilling all design requirments.

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Concept Testing

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Storyboard

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Hi-Fi Prototype

Flow 1
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Flow 2
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Flow 3
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Usability Testing

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Future Directions

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View Final Prototype Here
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